GSW launches trends periodical

inVentiv Health agency GSW Worldwide has launched a KOL Whitepaper called UP:ROOT, to be produced twice yearly. It will observe trends in healthcare and pharma marketing. 

Dawn Marinacci, GSW's VP/director of marketing & public relations, says the agency pursued the whitepaper because  it was “the right time to focus on trends” concerning the marketing climate. Content is from firm strategists, creative directors, digital and social-media experts and two GSW executives.  

UP:ROOT is available as a free downloadable PDF on the agency's website (, and has been disseminated via social-media networks.

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