Haymarket takes over oncology titles

Haymarket Medical has taken over the operations of two US HealthCare Communications oncology titles—The American Journal of Hematology/Oncology and Oncology Nursing News.

Haymarket Medical's parent company owns MM&M. Terms of the deal were not disclosed.

Haymarket brought on two execs from Quadrant HealthCom to run it. Steven Svec, who was VP/group publisher at Quadrant, will serve as publisher of the titles, and Chad Holloway, an associate publisher at Quadrant, will serve as sales director.

The American Journal of Hematology/Oncology remains a monthly, with a circulation of around 40,000 oncologists, hematology-oncologists and sub-specialists, and will continue to be based in San Diego. Oncology Nursing News will go down to a bimonthly schedule, with a circulation of around 29,000, and will be moved into Haymarket's New York offices.

Haymarket Medical CEO Lee Maniscalco said: “The practical, clinical guidance these peer-reviewed publications offer to their readers and the wide variety of continuing education opportunities they provide throughout the year make this a perfect fit for Haymarket.” It's easy to see why Haymarket wants to play in the oncology space. The category was a rare bright spot in a bleak year for medical journals last year, with cancer therapies, the seventh-most heavily advertised area according to PERQ/HCI.
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters


As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.