Haymarket takes over oncology titles

Haymarket Medical has taken over the operations of two US HealthCare Communications oncology titles—The American Journal of Hematology/Oncology and Oncology Nursing News.

Haymarket Medical's parent company owns MM&M. Terms of the deal were not disclosed.

Haymarket brought on two execs from Quadrant HealthCom to run it. Steven Svec, who was VP/group publisher at Quadrant, will serve as publisher of the titles, and Chad Holloway, an associate publisher at Quadrant, will serve as sales director.

The American Journal of Hematology/Oncology remains a monthly, with a circulation of around 40,000 oncologists, hematology-oncologists and sub-specialists, and will continue to be based in San Diego. Oncology Nursing News will go down to a bimonthly schedule, with a circulation of around 29,000, and will be moved into Haymarket's New York offices.

Haymarket Medical CEO Lee Maniscalco said: “The practical, clinical guidance these peer-reviewed publications offer to their readers and the wide variety of continuing education opportunities they provide throughout the year make this a perfect fit for Haymarket.” It's easy to see why Haymarket wants to play in the oncology space. The category was a rare bright spot in a bleak year for medical journals last year, with cancer therapies, the seventh-most heavily advertised area according to PERQ/HCI.
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