How to get the right DTC mix - and measure the ROI

Date/Time: Available on demand

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Experts from the fields of pharma marketing, measurement and consumer media will discuss the challenges facing DTC marketers, and will investigate how best to allocate budgets across consumer channels and measure ROI.

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The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.