How to get the right DTC mix - and measure the ROI

Date/Time: Available on demand

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Experts from the fields of pharma marketing, measurement and consumer media will discuss the challenges facing DTC marketers, and will investigate how best to allocate budgets across consumer channels and measure ROI.

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Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.