Increasing Marketing Efficiency While Maximizing Brand Growth

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Understanding which marketing tactics to deploy through which channels to best reach particular customer segments is a critical challenge to pharma marketers today. Discovering the most effective combination of tactics and channels will allow you to focus your marketing on the tactics that are working for a particular audience segment and readjust future marketing spend to maximize ROI. In Increasing Marketing Efficiency While Maximizing Brand Growth learn how industry experts leverage database marketing in conjunction with promotional optimization modeling to identify a predictive roadmap for their marketing.

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Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.