Larry Brooks, Director, Business Innovation: Digital Health at Boehringer Ingelheim

Larry Brooks, Director, Business Innovation: Digital Health at Boehringer Ingelheim
Larry Brooks, Director, Business Innovation: Digital Health at Boehringer Ingelheim

Larry Brooks, Director, Business Innovation: Digital Health at Boehringer Ingelheim

Larry Brooks is Director, Business Innovation: Digital Health at Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI), the world's largest privately owned pharmaceutical company.  Larry is responsible for enhancing BIPI's product and value offering through concrete digital health collaborations.  In this role, he identifies, validates and develops novel healthcare technologies and services.  This includes digital theraeptuics and digital diagnostics, such as behavior modification and wellness platforms, clinical decision support tools, consumer diagnostics, adherence and remote monitoring devices, smart pill packaging and analytical tools.  He also serves as a BluePrint Health mentor and judge for the MassChallenge where he maintains an external focus on health IT start-ups.  Larry holds a Bachelor in Business Administration and a Masters in Business Administration both from The George Washington University.

Back to Transforming Healthcare Conference Speaker List


The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.