Accredited provider Projects In Knowledge said its free iPhone/iPad apps have surpassed 100,000 downloads. The firm’s 31 digital activities also include webcasts, and video and audio cases.
Publicis Touchpoint Solutions won four projects to build clinical health educator teams for pharma clients, the firm said. The teams will consist of nearly 150 clinical health educators.
Less than half—42%—of respondents said patients are informed about potential adverse events of off-label drugs when prescribed, while 23% said patients have reported AEs, according to an Irish Patients’ Association survey, funded by Novartis.
The American Academy of Family Physicians (AAFP) switched event media partners for October’s scientific assembly to TriStar Publishing from Ascend Media. TriStar will produce, among other products, the AAFP UpClose daily newspaper in print, digital and mobile.
Ascend Integrated Media is now the exclusive exhibit sales rep for the American Heart Association’s Scientific Sessions 2012 in Los Angeles in November,
the custom media agency said.
From the April 01, 2012 Issue of MM+M - Medical Marketing and Media
