Lilly slams Times over trials data charge

Lilly took a sharp tone in responding to a New York Times article that the company said “likely created a strong false impression with readers that Lilly suppresses data.”

The Times article, following on a New England Journal of Medicine piece, claimed that Lilly suppressed Prozac clinical trials data.

“Not only was the Times' story inaccurate when it comes to Prozac—the NEJM article didn't identify a single Prozac study as unpublished—but it also likely created a strong false impression with readers that Lilly suppresses data,” the company said in a news release, concluding: “We clearly have been transparent. The data is publicly available online; we've presented it to healthcare professionals at major medical meetings; and we published it—more than once—in peer-reviewed medical journals. And we remain committed to transparency. All of which we would have told The New York Times…if only they had called and asked.”
You must be a registered member of MMM to post a comment.

Next Article in Features

Email Newsletters

What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.

A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.