Lions Health sets the bar for creativity

Lions Health sets the bar for creativity
Lions Health sets the bar for creativity

Despite a disappointing showing by US agencies and the lack of a pharma Grand Prix winner, the inaugural Lions Health festival of creativity in healthcare communications (Cannes, June 13-14) was a big success. The 1,423 submissions endorsed the decision to give healthcare its own Lions event, and a two-day seminar program offered inspiration to more than 500 delegates.

The Health & Wellness Grand Prix went to Japan's Dentsu for “Mother Book” in support of Kishokai's Bell-Net Obstetrics, while Leo Burnett Colombia took the Grand Prix for Good for “Cancer tweets.” UK-based Langland was named Agency of the Year while Leo Burnett picked up the Network of the Year accolade.

You must be a registered member of MMM to post a comment.

Email Newsletters


As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.