MAHF 2013: Honors Class

MAHF 2013: Honors Class
MAHF 2013: Honors Class

The industry turned out in droves to honor three luminaries—Peter Frishauf, Dorothy Philips and David Labson—and the 2013 ‘Future Famers' at the Medical Advertising Hall of Fame induction dinner, held at The Pierre in New York on February 5.

Bob Palmer, EVP, Managing Director, Digital Practice of JUICE Pharma Worldwide explains, "JUICE looked for an innovative and visually appealing way to celebrate each 2013 inductee. Our goal was to highlight not only their important contributions to the field of medical advertising, but also their unique personalities. Although every video is unique to each person, it was important that the videos felt like part of a whole story. Our internal studio created a desk environment that not only gave that overall cohesive feel, but also allowed us to feature a mix of various types of assets—from video to hand-drawn pictures—inspired by the inductees' incredible stories."


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Pharma continues to struggle with its image. Exhibit A is the public debate around the price of, and access to, new and innovative meds. As countless transformative technologies hit market, has industry done enough to anchor its permission to innovate? To provide a closer look at trends affecting trust over the past year, MM&M presents this e-book, "The 2015 Edelman Trust Barometer." Click here.

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