Maximizing your message with integrated cross-platform program

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As the media landscape continues its transformation, pharmaceutical marketers and their partners must develop programs that transcend traditional boundaries and capture the benefits of media integration. But what's the best way to leverage the synergies of print, online and beyond with a consistent message that will drive patients' actions and, ultimately, brand business? Pharmaceutical, agency and media experts offer their insights.

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Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.