McGraw-Hill Professional partners with JAMA to launch JAMAevidence

McGraw-Hill Professional has partnered with the Journal of the American Medical Association (JAMA) to develop and launch JAMAevidence, a learning tool and digital resource for medical students, residents, educators and clinicians. The online resource ( provides full-text access to The User's Guides to the Medical Literature, as well as The Rational Clinical Examination. 
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Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

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