Med Ed Report Briefs

The Coalition for Healthcare Communication and the Center for Medicine in the Public Interest released a white paper, Industry support for Continuing Education of Healthcare Professionals: An Evidence-Based Evaluation, arguing that industry support for CME is transparent, safeguarded against bias and essential to alleviating healthcare disparities and delivering better care to underserved populations.

Sen. Grassley (R-IA), perhaps the top CME conflict-of-interest hawk, will swap his ranking member position on the Finance Committee for that of the Judiciary Committee in 2011, according to reports, following the defection of the previous ranking member on Judiciary, Arlen Specter (D-PA), to the Democrats. That gives Grassley time to pass the Physician Payments Sunshine Act he coauthored with Sen. Kohl (D-WI). 

The AMA is partnering with Compuware subsidiary Covisint to develop a web portal that could include online CME. While nothing's set in stone, AMA officials said, the portal will feature "a variety of products, services and resources aimed at increasing medical practice efficiency and facilitating the adoption of health information technology."


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The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.