Med Ed Report briefs

The AMA updated criteria for providers and state medical societies that issue PRA Category 1 Credit. Aligning with the shift to PI-oriented CME, credit for enduring materials and journal-based CME will only be given to learners who meet a minimum performance level. Those that issue AMA credit will need to implement the changes by July 1, 2011.

Custom media company Ascend Integrated Media hired Robin Pearson as director, CPD and patient education. Most recently Pearson was director, strategic development & educational design, for TCL Institute, LLC, an accredited CME provider.

Authors of an analysis comparing medical device company payment information with disclosures of industry ties in published journal articles found a low rate of disclosure—46% of 44 articles. The analysis, in Archives of Internal Medicine, also showed no correlation between journals with more stringent policies and the proportion of articles in that journal that disclosed ties.

Branded med ed firm Nexus Communications hired Linda Harris as VP, thought leader strategies. Harris was formerly assistant VP of Wyeth's opinion leader relations department.

Commenting on NIH's proposed COI rules, the American Society of Clinical Oncology (ASCO) said researchers should not have to report travel reimbursement as payment and that the NIH's definition of the word “manage” should be changed to include disclosure of the COI as an acceptable management strategy. NIH issued its proposed COI rewrite last May.
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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.