Med Ed Report briefs

Lilly said that in August it will expand its online payment database to include all US physicians to whom the company, or organizations working at its direction, provide payments. The database will also list meals, educational items and payments for clinical consulting. Lilly's existing database only covers payments to Lilly faculty.

Of 152 medical schools surveyed nationwide by the American Medical Student Association (AMSA), 19 received an A, 60 a B, 24 a C, 18 a D and 26 an F—including 12 that didn't respond to requests for information—on the group's PharmFree Scorecard, an assessment of schools' conflicts-of-interest policies. AMSA said 52% got a grade of A or B, an increase over last year's 30%.

Professional medical news, information and education firm ReachMD hired Arthur Marchesini as EVP of sales and business development. Marchesini previously served as US managing director for Quintiles Medical Communications.

Ascend Media partnered with Convention News Television to provide video news and exhibitor sponsorship opportunities to Ascend's event and convention clients. Ascend's 11 media sales reps will also serve as ad sales reps for CNTV.

Next Article in Features

The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.