Medical Advertising Hall of Fame Induction 2009

Hundreds of healthcare advertising and publishing leaders gathered at New York's Pierre Hotel for a celebratory dinner to honor four of the industry's biggest superstars. Ron Pantello, Harry Sweeney and David Wood were inducted into the Medical Advertising Hall of Fame while Raymond Gosselin was recognized with a lifetime achievement award
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Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.