Melissa Mackey, Head, Social Media CoE, U.S. Digital Medicines, Novartis

Melissa Mackey, Head, Social Media CoE, U.S. Digital Medicines, Novartis
Melissa Mackey, Head, Social Media CoE, U.S. Digital Medicines, Novartis

Melissa Mackey, Head, Social Media CoE, U.S. Digital Medicines, Novartis

Melissa Mackey is a healthcare digital marketing executive with demonstrated success in driving rapid innovation for large healthcare organizations, leading cross-functional teams and being an agent of change in regulated environments. As the leader of the U.S. Digital Medicines' Social Media Center of Excellence (CoE) at Novartis, she establishes the social media strategy, innovation roadmap and operational infrastructure for the U.S. Pharma division. Over the past three years, she has been the strategic driver of many first-in-pharma initiatives that have received industry recognition and has helped shift the landscape of pharma social communications. She currently focuses on building pill-plus technological solutions and integrating startups into the marketing mix. Melissa is a graduate of Michigan State University.

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