MM&M Awards 2009 Judges

The MM&M Awards have continued to grow every year but the way in which the entries are judged hasn't changed. We assembled an impressive list of pharma luminaries and healthcare marketers who met in July to critique the submissions in an authoritative—yet confidential—way, ensuring that the most worthy work wins
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What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.


A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.