MM&M Awards 2010: Success is Golden

The seventh annual MM&M Awards gala presentation took place October 12 in a new venue—the impressive Cipriani 42nd Street—but kept in tact the integrity and excitement that pharma manufacturers and healthcare marketing and communications execs have come to expect from the event. The gold and silver winners for the 23 categories were all revealed there for the very first time
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Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.