MM&M Awards: Who's Going to Shine in 2009

Despite an increasingly difficult environmental for healthcare marketers, the MM&M Awards program continues to grow in size, stature and relevance—as evidenced by last year's record-breaking 830 submissions. So why such a clamor to win gold? It's because this program is judged fairly, independently and with the authority of a large panel of industry experts. We go to extraordinary lengths to make sure that the best work wins. Just ask a seasoned judge:

“Many areas of marketing communications are highly subjective, more art than science,” says Joe Shields, product director for Enbrel at Wyeth. “However, the judges for the MM&M Awards do their level best to assess fairly entries based on objective criteria and business impact, when provided. I continue to serve as a judge (three times so far) because it is a valuable part of my continuing marketing education. I can count on a few entries each year that make me say, ‘Wow, I wish I had done that!'”
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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


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