Mobile Guide 2011

There is little doubt that mobile has finally reached its tipping point in the healthcare space. Enabled by the emergence and adoption of smart phone technology, and the subsequent arrival of tablet devices, mobile has quickly become an integral part of the fabric of healthcare communications. Now all that remains is for marketers to unlock the huge potential it promises. Desperate not to be left behind, pharma companies are dipping toes in the experimental waters of consumer apps, but is in the professional arena where most of the attention—and dollars—are currently being directed. Physicians' love affair with smart devices, namely iPhones and iPads, shows little sign of abating and marketers are following the buzz. Click here to find the Mobile Guide in its entirety. You'll find tips for how to successfully go mobile, as well as plenty of trends, data and insights to help maximize these opportunities.
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Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.