Mobile Marketing to Doctors: How to Make a Meaningful Connection

Click here to view on demand

As the world moves into a digital environment--so are physicians. HCPs are typically among the first to adopt new technology as it applies to their profession, including the use of mobile. While drug reference is the most widely used application, medical calculators, decision-support tools and medical alerts allow HCPs to work more efficiently at the point of care. With the overwhelming majority of physicians carrying PDAs and Smartphones, mobile marketing has become a critical channel for communicating with HCPs. Proper implementation of a strategy featuring mobile applications can go a long way in helping pharmaceutical marketers build and maintain successful relationships with physicians. Join us to learn how physicians respond to mobile marketing including what information they use and how it affects prescribing behavior as a result. Get three unique perspectives on mobile marketing from the vantage point of a mobile technology innovator, a pharmaceutical marketing expert and a physician.

Featured speakers
Jason Bhan,
Practicing MD, Professor of Medicine, Co-Founder, Ozmosis, Inc
Sanjay Pingle, President, Physicians Interactive
Sandeep Shah, President and CEO, Skyscape, Inc

Moderator
James Chase, Editor-in-Chief, Medical Marketing & Media

Sponsored by Physicians Interactive

You must be a registered member of MMM to post a comment.

Email Newsletters


As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.