Mobile Marketing to Doctors: How to Make a Meaningful Connection

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As the world moves into a digital environment--so are physicians. HCPs are typically among the first to adopt new technology as it applies to their profession, including the use of mobile. While drug reference is the most widely used application, medical calculators, decision-support tools and medical alerts allow HCPs to work more efficiently at the point of care. With the overwhelming majority of physicians carrying PDAs and Smartphones, mobile marketing has become a critical channel for communicating with HCPs. Proper implementation of a strategy featuring mobile applications can go a long way in helping pharmaceutical marketers build and maintain successful relationships with physicians. Join us to learn how physicians respond to mobile marketing including what information they use and how it affects prescribing behavior as a result. Get three unique perspectives on mobile marketing from the vantage point of a mobile technology innovator, a pharmaceutical marketing expert and a physician.

Featured speakers
Jason Bhan,
Practicing MD, Professor of Medicine, Co-Founder, Ozmosis, Inc
Sanjay Pingle, President, Physicians Interactive
Sandeep Shah, President and CEO, Skyscape, Inc

Moderator
James Chase, Editor-in-Chief, Medical Marketing & Media

Sponsored by Physicians Interactive

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Pharma continues to struggle with its image. Exhibit A is the public debate around the price of, and access to, new and innovative meds. As countless transformative technologies hit market, has industry done enough to anchor its permission to innovate? To provide a closer look at trends affecting trust over the past year, MM&M presents this e-book, "The 2015 Edelman Trust Barometer." Click here.

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