MPR database goes mobile

Prescribing Reference (PRI) announced the mobile launch of its Monthly Prescribing Reference (MPR), a drug database for medical professionals.

Physicians can download MPR on a mobile device for free, or as a PC desktop application. The mobile application is compatible with Blackberry, Palm and Microsoft Mobile, as well as Microsoft PC operating systems. PRI is a division of Haymarket Media.

“The MPR drug information was previously available for all Microsoft platforms,” said Jim Pantaleo, vice president and publisher of the MPR product line. “However, many clinicians own BlackBerry and Palm devices, so we needed to make the MPR drug information available to them too. As the iPhone is dramatically changing the mobile market, we are pleased to say that our iPhone application will be available in the third quarter of this year.”

Users downloading the application before August 1, 2009, will be entered into a drawing for a laptop or smartphone.
You must be a registered member of MMM to post a comment.

Email Newsletters


What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.


A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.