MPR database goes mobile

Prescribing Reference (PRI) announced the mobile launch of its Monthly Prescribing Reference (MPR), a drug database for medical professionals.

Physicians can download MPR on a mobile device for free, or as a PC desktop application. The mobile application is compatible with Blackberry, Palm and Microsoft Mobile, as well as Microsoft PC operating systems. PRI is a division of Haymarket Media.

“The MPR drug information was previously available for all Microsoft platforms,” said Jim Pantaleo, vice president and publisher of the MPR product line. “However, many clinicians own BlackBerry and Palm devices, so we needed to make the MPR drug information available to them too. As the iPhone is dramatically changing the mobile market, we are pleased to say that our iPhone application will be available in the third quarter of this year.”

Users downloading the application before August 1, 2009, will be entered into a drawing for a laptop or smartphone.
You must be a registered member of MMM to post a comment.

Email Newsletters


As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.