MSLs deployed in launch of Navidea diagnostic agent

MSLs deployed in launch of Navidea diagnostic agent
MSLs deployed in launch of Navidea diagnostic agent

Navidea Biopharmaceuticals is launching Lymphoseek, its diagnostic agent used to check for cancer spread, with medical affairs, promotional education and CME aimed at the nuclear medicine community.

The injection, green-lighted by FDA in March, is the first agent in 30 years to be approved for lymphatic mapping—basically analyzing lymph nodes for signs that a cancer has metastasized. It's sanctioned for use in breast cancer and melanoma. Sulfur Colloid, made by contract manufacturer Pharmalucence, is the only other radiopharmaceutical approved for lymph node localization in these cancers.

Lymphoseek will be sold and distributed in the US exclusively by Cardinal Health through its Nuclear Pharmacy Services. Navidea will deploy medical science liaisons (MSLs) to educate about lymphatic mapping and sentinel node biopsy to hospitals that practice nuclear medicine.

“We have aspirations to participate in the commercial side of the business, but only from a medical-education point of view,” said Thom Tulip, EVP, chief business officer for Navidea. Tulip said the MSL approach “lets us leverage what we learn in the clinic and pharmacy and apply it to not only educate customers to drive adoption [but] also to lift the overall top-line to make the market grow.”

He said Navidea's goal involves expanding Lymphoseek's market to other cancer types that lend themselves to lymphatic mapping. “The mechanism of action is not cancer-specific,” added Tulip, but may apply to “any solid tumor that drains into the lymphatics.”
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters


As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.