MyCME brings secondary topics up

Most CME websites focus solely on the primary specialty: you register as a PCP or cardiologist, you see online activities that are applicable to you.

But what if you're an internist, 90% of whose practice focuses on diabetes, yet you have an interest in gastroenterology or women's health? Or a family doctor who has a focus in hem/onc?

To address these learners, Haymarket Medical Education is taking the wraps off a totally redesigned MyCME.com portal this month.

It marks the first revamp of HME's online hub for accessing CME since its inception in 2009. With the site, set to go live September 6, HME aimed for a modern med-ed interface.

“We were looking to try to find a way to make the site more in-tune with the clinicians of today,” said Kenny Cox, VP, myCME. That is, “a site that could create a more personalized and more relevant educational experience.”

Upon registering, clinicians who visit the site will be shown activities that are applicable to not just their primary specialty but to their secondary specialty as well.

“It's really driven [by a need to] make it easier for people to find the CME they're looking for,” said Cox.

The next iteration is slated for  2014. HME is a sister company to Haymarket Media, owner of MM&M, but operates independently.
You must be a registered member of MMM to post a comment.

Email Newsletters


As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.