Name That Brand: April 2012

Can you name the brand? Each month we print part of a popular pharmaceutical product or advertisement, along with clues to its identity. Readers are invited to name the brand for a chance to win a copy of Medicine Ave 2: The Story of Medical Advertising in America 1990-2008. E-mail your answer to NameThatBrand@haymarketmedia.com or fax 646-638-6150. The deadline is April 30, 2012. The winner will be picked randomly from the correct entries.

Brand X puts its best feet forward
This first-to-market drug earned its manufacturer roughly $2 billion in revenues last year. Initially approved in 2003 to treat a befuddling, nebulous condition, it has expanded to include at least four others. While the conditions the drug treats have names and treatment plans, just how it quiets the symptoms is a mystery. This spot is just one take on evoking a patient's frame of mind; the brand has also used of portraits and lifestyle shots that highlight the mental and physical toll of this painful condition.

FEBRUARY'S WINNER...
Congratulations to Carly Kuper, VP, Strategic Marketing & Corporate Communications at CMI Communications Media Inc., who correctly guessed Nicorette, Glaxo­SmithKline's product to help cigarette smokers quit.
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters


As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.