Name That Brand: June 2012

Can you name the brand? Each month we print part of a popular pharmaceutical product or advertisement, with clues to its identity. Readers are invited to name the brand for a chance to win a copy of Medicine Ave 2: The Story of Medical Advertising in America 1990-2008. E-mail your answer to NameThatBrand@haymarketmedia.com or fax 646-638-6150. The deadline is May 31, 2012. The winner will be picked randomly from the correct entries.

Brand X tries to reinforce its sales
This brand is all about strength, but the FDA and analysts say this drug isn't meant to have a future of limitless spin-offs. It's sad news for the drug's franchise, which has suffered from slow growth, although an advertising campaign for another indication, featuring a boomer actress, has boosted site traffic more than six-fold. Despite the sluggish start, the company said last year projected global sales of the fortifying drug somewhere in the neighborhood of $3-$4 billion by 2015.

APRIL'S WINNER...
No one was able to correctly identify April's Name That Brand. The answer was Pfizer's Lyrica, which is indicated to treat fibromyalgia, diabetic nerve pain and pain after shingles.

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.