NEJM revamps site, adds archives

The New England Journal of Medicine (NEJM) launched a new website in July, including an archive of past issues dating back to 1812.

Improvements to the site include more sophisticated search, better graphic integration at the article level, and additional customization within MyNEJM, which lets readers tailor the journal to their specific needs, said publisher Tom Easley. New specialty pages allow doctors to customize alerts and other content relevant to their practice areas.
For advertisers, the site offers improved visitor authentication and more precise targeting, said Easley, along with new sponsorship opportunities.
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters


As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.