New Adventures in ROI Measurement

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In this special webcast event, experts in the field of pharmaceutical marketing, media and measurement will discuss definitions of campaign effectiveness, how to measure it, how to interpret the data and improve your measurement of ROI, investigate the challenges of measuring campaign effectiveness across different channels, and using case-based studies to explore the merits of self-reported surveys and script-level purchase behavior.

Featured Speakers
Mauricio Ferreira, PhD, Head of Marketing Science Group, Hypothesis
Asaf Evenhaim, CEO, Chief Executive Officer, Crossix Solutions Inc.
Mike Wojeck, Vice President of Strategic Solutions, RealAge, Inc.

Moderator
James Chase, editor-in-chief, Medical Marketing & Media

Sponsored by RealAge  
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Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.