New Adventures in ROI Measurement

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In this special webcast event, experts in the field of pharmaceutical marketing, media and measurement will discuss definitions of campaign effectiveness, how to measure it, how to interpret the data and improve your measurement of ROI, investigate the challenges of measuring campaign effectiveness across different channels, and using case-based studies to explore the merits of self-reported surveys and script-level purchase behavior.

Featured Speakers
Mauricio Ferreira, PhD, Head of Marketing Science Group, Hypothesis
Asaf Evenhaim, CEO, Chief Executive Officer, Crossix Solutions Inc.
Mike Wojeck, Vice President of Strategic Solutions, RealAge, Inc.

James Chase, editor-in-chief, Medical Marketing & Media

Sponsored by RealAge  

The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.