Nexus Awards for Dennehy, Quadrant

The Association of Medical Media named Joe Dennehy of the Cleveland Clinic and Megan Boorjian of Quadrant as its 18th annual Nexus Representatives of the Year.

Dennehy took the award for multi-specialty publication home to the Cleveland Clinic Journal of Medicine, and Boorjian claimed the specialty publication award for Quadrant's Pulmonary Reviews. Ron Pantello, former CEO of Euro RSCG Life Worldwide and founder of the Medical Advertising Hall of Fame, told the assembled group that success moving forward would require publishers to “create channels, leveraging interactive, social and digital technology that better connects readers with content, authors, colleagues and medical societies for enhanced engagement,” according to the statement.
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters


What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.


A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.