Online doc quiz mixes CME, gaming

Stephen Smith
Stephen Smith

Could an online quiz be the future of continuing medical education? In a twist on the “edu-gaming” phenomenon, Cleveland Clinic and physician site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the medical literature by appealing to their competitive spirit.

Cleveland Clinic furnishes content for the quiz, which has five or fewer questions and is scored based on speed and accuracy. Participants can see leader boards showing where they've placed.

“Some physicians have chosen to make teams,” said MDLinx's Stephen Smith. “Some use it as a more local competition. If you're an oncologist in Omaha, you can play the quiz, then when you talk to each other you have bragging rights.”

Physicians can see the correct answer to any question they get wrong and a couple clicks takes them to a full CME course on the topic from Cleveland Clinic.

Tailored to internists, family physicians, oncologists, pediatricians, diabetes experts and neurologists, the quiz is ad supported. MDLinx will entertain sponsorships by pharmas, whether of the online quiz by specialty or for exhibit booths at meetings of medical societies, where the quiz could serve as a lure, drawing physician foot traffic.

Other ventures, including QuantiaMD and some medical journals, have run quizzes, but Smith said MDLinx's quiz is distinguished by its daily schedule and competitive element.

“It's every day, and after a month, participants will have been exposed to the most current literature and best practices,” said Smith, who is chief marketing officer of MDLinx parent M3.
You must be a registered member of MMM to post a comment.

Next Article in Features

Email Newsletters

As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.

The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.