Online network to show live surgery

MDiTV launched an online network featuring daily medical news videos hosted by ex-CNN anchors Andrew Holtz and Cathy Marshall. Produced internally, the three- and four-minute news programs look like TV news segments, and cover medical news topics du jour.

The network will also present long-format programming, such as the Charlie Rose-inspired “Second Opinion” program, hosted by MDiTV founder and CEO Robert Lazzara, a cardiac surgeon. MDiTV also hopes to broadcast live surgeries through partnerships with hospitals and will cover medical meetings live. Both would be presented as ESPN does a sporting event, said Lazzara.
You must be a registered member of MMM to post a comment.
close

Next Article in Features


Email Newsletters


Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.