Online network to show live surgery

MDiTV launched an online network featuring daily medical news videos hosted by ex-CNN anchors Andrew Holtz and Cathy Marshall. Produced internally, the three- and four-minute news programs look like TV news segments, and cover medical news topics du jour.

The network will also present long-format programming, such as the Charlie Rose-inspired “Second Opinion” program, hosted by MDiTV founder and CEO Robert Lazzara, a cardiac surgeon. MDiTV also hopes to broadcast live surgeries through partnerships with hospitals and will cover medical meetings live. Both would be presented as ESPN does a sporting event, said Lazzara.
You must be a registered member of MMM to post a comment.

Next Article in Features

Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

Email Newsletters