Online network to show live surgery

MDiTV launched an online network featuring daily medical news videos hosted by ex-CNN anchors Andrew Holtz and Cathy Marshall. Produced internally, the three- and four-minute news programs look like TV news segments, and cover medical news topics du jour.

The network will also present long-format programming, such as the Charlie Rose-inspired “Second Opinion” program, hosted by MDiTV founder and CEO Robert Lazzara, a cardiac surgeon. MDiTV also hopes to broadcast live surgeries through partnerships with hospitals and will cover medical meetings live. Both would be presented as ESPN does a sporting event, said Lazzara.
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters


As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.