Personal and Private: Can You Really Have It All?

Click here to view on demand.

Marketers today know the value of one-to-one marketing, but it's difficult to reach your audience on a personal level while still protecting the consumer's right to privacy. The problem is especially acute for pharmaceutical and wellness brands because few topics are as personal and closely guarded as an individual's health.

This webcast will help you discover methods of achieving personalized marketing while preserving the patient's right to privacy. Our panel of industry experts will discuss topics that include: 
  • History is your friend: Using real-world data to improve segmentation
  • Making it personal: Who needs your brand? Here's how you can find them
  • Starting the conversation: Reaching patients before they meet you online
  • One big sandbox: Making your media choices play well together
  • Prove it: Metrics for today's cost - conscious world

Featured speakers
Nancy Phelan, Executive Director, Consumer Communications & eMarketing Wyeth
Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

Moderator
James Chase, editor-in-chief, Medical Marketing & Media


Catalina Health Resource is a leading provider of healthcare marketing, communication and education services. Catalina is used by pharmaceutical companies and healthcare product manufacturers to communicate directly with patients and consumers through a network of leading pharmacy retailers and food-drug chains. This unique network gives companies the ability to reach up to 125 million patients throughout the United States.
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters


What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.


A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.