Pfizer, Humedica ink real-world data pact

Geno Germano
Geno Germano

Pfizer continues to dive deeper into real-world data. In December the drugmaker and clinical data outfit Humedica jointly announced their intent to collaborate on studies examining the effectiveness of treatments.

The research will focus on the US for now, says a source, and will draw on Humedica's NorthStar data repository. NorthStar aggregates EHR data directly from providers, capturing medications, lab results and physician notes via natural-language processing, among other data points. (All information is de-identified, says Humedica.) The aim is to let pharma see how physicians are adopting brands.

Humedica will apply “Big Data solutions across the continuum of care,” said Michael Weintraub, Humedica's president and CEO, in the statement.

“The collaboration with Humedica will provide us with powerful information about healthcare delivery and patient outcomes,” added Geno Germano, president and general manager, Pfizer Specialty Care Business Unit.

The deal follows Pfizer's 2011 pact with Humana, also involving real-world data and comparative-effectiveness research, and underscores a desire among life science firms to harness Big Data to enhance outcomes.

Pacts to build up real-world data stores have been struck by AstraZeneca, which signed up with IMS Health and Wellpoint; Merck, who's working with online research platform PatientsLikeMe; and Sanofi, which teamed with Medco.
You must be a registered member of MMM to post a comment.

Email Newsletters

As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.

The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.