PhRMA strikes a more conciliatory note

DTC ads can be “both a blessing and a curse,” and if companies fail to include messaging about patient assistance programs in them, “then your message is a resentful one.” To address the crisis of the uninsured, “some sort of government support for the uninsured” is much needed to replace “crisis medicine.”

Who said it? Bart Stupak? Peter Rost? Try PhRMA CEO Billy Tauzin, in interviews with DC blog The Politico. While not straying far from established talking points, Tauzin seems to be taking a more conciliatory tone as Democrats look poised to solidify their control of Congress and mount a strong challenge for the White House.

“We're never going to desert old friends, but I'm ready to make new ones every day,” said Tauzin. “I want to make sure people look at us and see us as patient advocates and not as Democrat or Republican.”

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