Poll: MDs open to more eCME use

A survey of 971 physicians showed that, while most (84%) said they would prefer to take CME training online, only 6.4% actually participate in virtual training or any type of virtual event very often.

Also in the study, conducted by online events producer ON24 and interactive firm MedData Group, 75.5% of doctors said they had observed an increase in the number of such virtual events, and nearly all respondents (96.1%) said they see benefits to the medium, namely convenience.

In other news, PharmaVoxx found on-demand med-ed programs, including webcasts and audiocasts, were the second largest subset of med-ed activity in 2011 (see Med Ed Report 2012 on p. 52 of this issue for more data).
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Pharma continues to struggle with its image. Exhibit A is the public debate around the price of, and access to, new and innovative meds. As countless transformative technologies hit market, has industry done enough to anchor its permission to innovate? To provide a closer look at trends affecting trust over the past year, MM&M presents this e-book, "The 2015 Edelman Trust Barometer." Click here.

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