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Whether you are a mainstay of medical marketing with an encyclopedic knowledge to boot, or you are just starting out in the field and could use a history lesson, you should at least find these 20 teasers fun.

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The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.