Porter Novelli ponders life and death

During a period of economic instability, consumers tend to focus on day-to-day life, rather than considering the long view. However, shifting trends in fertility and birth, health and death, will have “profound implications for businesses, organizations and consumers, far beyond the healthcare industry,” said Gary Stockman, CEO, Porter Novelli, in Cradle & Grave, an “Intelligent Dialogue” white paper.

The paper, at pnintelligentdialogue.com, reveals global and national statistics across a broad range of subjects, including: birth rates and their corresponding replacement rates; frequency and emergence of STDs and preventative measures; the potential impact of obesity and diabetes.  

“Our goal with the Intelligent Dialogue series is to provide perspective and stimulate conversation. This is an opportunity for individuals and organizations to demonstrate thought leadership on issues that affect us all,” said Stockman in the paper.
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters


As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.