Pri-Med: Branded med ed draws docs

Of about 55,000 PCPs attending Pri-Med conferences, 70% (around 39,000) attend non-CME industry-led speaker programs while at its events, showed a survey by the producer of medical meetings aimed at primary care doctors.

Nearly half (48%) said the general disease area covered in the program was their main reason for attending. Of these, 53% were drawn to the topic of asthma/COPD but only 8% said it was because of the brand discussed. And about half were drawn to the topic of cardiovascular disease or diabetes, but only 12-15% due to any specific drug. Overall, only 14% said the primary attraction was hearing more about a specific product or therapy.

When it comes to these programs, “topics are the draw, not necessarily the drug name,” said Dara Warn, Pri-Med SVP. Learning about new therapies (49%), obtaining perspective on common topics (43%), learning from peers (16%) and the ability to ask questions (14%) were the aspects physicians found most valuable.
You must be a registered member of MMM to post a comment.

Next Article in Features

Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

Email Newsletters