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Features Articles

Patient Education: Vying for Attention

Marc Iskowitz February 01, 2012

Marc Iskowitz on how Shire's disease-awareness campaign engaged untreated Gen Y-ers, and why it's time for more patient-education efforts like it. Plus: See patient advocates discuss the ADHD market

MM&M Therapeutic Focus: Cardiovascular

Noah Pines February 01, 2012

New cardiovascular treatments are gaining FDA approval as massive brands lose patent protection. Noah Pines on the potential of these new entrants to replace that lost revenue

Medical Advertising Hall of Fame: Lasting Legends

February 01, 2012

The Medical Advertising Hall of Fame's three new members have had exceptional lives and careers. We look back at their achievements

Managed Care: Preferential Treatment

Elizabeth Jeffords February 01, 2012

Pharma firms are partnering with managed care companies to find drug evidence and improve outcomes. Can this strategy provide the proof payers demand before giving products preferential treatment?

MM&M Awards: The Hunt for Red October

James Chase February 01, 2012

The MM&M Awards 2012 program is open for business.

Headliner: Fred Wilkinson, Watson Pharmaceuticals

Tanya Lewis February 01, 2012

Fred Wilkinson's "second tour of duty" at Watson includes global expansion, R&D investing and launching branded and generic products

All-Star Company of the Year: Boehringer Ingelheim

Matthew Arnold January 01, 2012

Company of the Year: Boehringer Ingelheim. From left: President/CEO Greg Behar; David Pass, VP, US pipeline marketing; and Kathleen Dowd, VP, respiratory marketing

All-Star Agency of the Year: ICC Lowe

Marc Iskowitz January 01, 2012

Agency/Network of the Year: ICC Lowe. From left: Steve Viviano, CEO; Chet Moss, chief creative officer; Paul O'Neil, president, ICC Lowe

All-Star Large Marketing Team of the Year: Victoza, Novo Nordisk

James Chase January 01, 2012

Large Pharma Marketing Team of the Year: Victoza. From left: John Spera, brand director, Victoza PCP marketing; Will Bainbridge, VP, Victoza brand; and Jeff Fayer, brand director, Victoza patient marketing

All-Star Small Marketing Team of the Year: Incivek, Vertex

Marc Iskowitz January 01, 2012

Small Pharma Marketing Team of the Year: Incivek. From left: Pamela Stephenson, VP of marketing in charge of Incivek brand; Paul Daruwala, VP of marketing/HCV franchise, Vertex Pharmaceuticals

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