Features Articles

Pharma Report 2012: Get Back in Shape

May 01, 2012

When big pharma looks in the mirror, what does it see? A body beset by old, expiring brands and not enough energetic, youthful ones to replace them. Marc Iskowitz has industry's regimen for regaining form
 

Med Ed Report: Show Me the Money

Fred Kinch May 01, 2012

Following industry's CME cutback, dinner meetings and other kinds of peer-to-peer interaction are grabbing more of its meeting spend. How much more, and is this good for medical education? David Rear reports
 

Product Communications: When Love Is Blind

Fred Kinch May 01, 2012

Getting too enamored of products can lead to losing sight of customer needs. Fred Kinch on how to avoid being blinded by product devotion
 

MM&M Awards: Dream Team 2012

May 01, 2012

This year's judges for the MM&M Awards once again represent the cream of the industry's leaders and thinkers. But this year, there are twice as many of them. Find out who made it onto the panel
 

Headliner: Hayes' open-door policy opens doors

May 01, 2012

Tim Hayes, President, Bayer HealthCare Consumer Care North America
 

DTC: Beyond the Blockbuster

April 01, 2012

The mass-market, TV-and-print DTC formula is going the way of the vanishing primary care blockbusters it was designed to boost as new media and niche products fill the breach, Matthew Arnold reports
 

MM&M Therapeutic Focus: Metabolic

Noah Pines April 01, 2012

With the FDA weighing a new Rx diet therapy, we review the anti-obesity sector. Noah Pines on the hype and hurdles for Vivus's Qnexa and its would-be competitors, and the diabetes controversy
 

Orphan Drugs: Small is the New Big

April 01, 2012

Orphan drug approvals are up, thanks to marketing exclusivity and development incentives. Deborah Weinstein charts the industry's drive to think small, highlighting tactics for drawing attention
 

Journal Ad Review 2011: On a Tear

April 01, 2012

Medical/surgical journal advertising grew in 2011, the second consecutive year it's been in the black. Marc Iskowitz on which categories and brands attracted the most advertising dollars
 

Headliner: Easing NEJM into its third century

Tanya Lewis April 01, 2012

Tom Easley, publisher, managing director of The New England Journal of Medicine
 
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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
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