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Features Articles

MM&M Awards 2012: How to Win an Award

James Chase March 01, 2012

James Chase asked 16 of last year's judges about how entrants can improve their chances of winning an MM&M Award

State of Market Research: Analyze This

Marc Iskowitz March 01, 2012

Market research must transform itself or run the risk of becoming obsolete. Marc Iskowitz teams with the PMRG and TGaS Advisors to review the cold hard facts

Specialty Pharma: Niches to Riches

Noah Pines March 01, 2012

Specialty biopharma firms are using razor-sharp therapeutic focus to target "niche buster" categories.

Co-pay Cards: House of Cards

Larry Blandford March 01, 2012

Co-pay cards have proliferated, undermining payer benefit plans. Now, insurers are striking back against the cards.

MAHF Inductees 2012: Heroes' Welcome

James Chase March 01, 2012

It was a night to remember as the stars of medical advertising came out to welcome three more legends into the Hall of Fame

Headliner: Making tomorrow's portal personal

Tanya Lewis March 01, 2012

Jeff Arnold, co-founder, chairman and CEO, Sharecare

Digital think tank: Pharma Touchpoints

February 07, 2012

Is pharma up to speed yet in digital? And where do the opportunities lie for 2012? Five digital gurus offer their thoughts on the road ahead

Case study—Nuvigil: Pay for Play

Marc Iskowitz February 06, 2012

Performance-based e-marketing may rival mass-media reach for less money, Marc Iskowitz finds

Gamification: Game On

James Chase February 06, 2012

Applying game dynamics to non-game environments creates opportunities to engage people and exert behavioral changes with unprecedented success. James Chase reports

Regulatory updates: First Glimmer of Guidance?

February 06, 2012

While the FDA's recent draft guidance is hardly a social media roadmap, it does offer some useful pointers. Peter Pitts and John Kamp read between the lines

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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.