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Features Articles
Managed Care: Preferential Treatment
Elizabeth Jeffords February 01, 2012
Pharma firms are partnering with managed care companies to find drug evidence and improve outcomes. Can this strategy provide the proof payers demand before giving products preferential treatment?
MM&M Awards: The Hunt for Red October
James Chase
February 01, 2012
The MM&M Awards 2012 program is open for business.
Headliner: Fred Wilkinson, Watson Pharmaceuticals
Tanya Lewis February 01, 2012
Fred Wilkinson's "second tour of duty" at Watson includes global expansion, R&D investing and launching branded and generic products
All-Star Company of the Year: Boehringer Ingelheim
Matthew Arnold
January 01, 2012
Company of the Year: Boehringer Ingelheim. From left: President/CEO Greg Behar; David Pass, VP, US pipeline marketing; and Kathleen Dowd, VP, respiratory marketing
All-Star Agency of the Year: ICC Lowe
Marc Iskowitz
January 01, 2012
Agency/Network of the Year: ICC Lowe. From left: Steve Viviano, CEO; Chet Moss, chief creative officer; Paul O'Neil, president, ICC Lowe
All-Star Large Marketing Team of the Year: Victoza, Novo Nordisk
James Chase
January 01, 2012
Large Pharma Marketing Team of the Year: Victoza. From left: John Spera, brand director, Victoza PCP marketing; Will Bainbridge, VP, Victoza brand; and Jeff Fayer, brand director, Victoza patient marketing
All-Star Small Marketing Team of the Year: Incivek, Vertex
Marc Iskowitz
January 01, 2012
Small Pharma Marketing Team of the Year: Incivek. From left: Pamela Stephenson, VP of marketing in charge of Incivek brand; Paul Daruwala, VP of marketing/HCV franchise, Vertex Pharmaceuticals
All-Star Media Brand of the Year: Medical Economics
Tanya Lewis January 01, 2012
Media Brand of the Year: Medical Economics. From left: EVP, chief administrative officer Tom Ehardt, and EVP Georgiann Decenzo
Cradle of a Crisis
Noah Pines January 01, 2012
Makena, KV Pharma's drug for preventing preterm birth, has been no bundle of joy. In an exclusive interview, Noah Pines finds how the firm has navigated its difficulties and started to rebuild trust
Headliner: MDLinx's Serial Startup Wizard
December 01, 2011
Stephen Smith has helped build some remarkable businesses in the digital-medical space—starting with MedScape—with the wits of a tinkerer, not the smarm of a salesman.
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