Features Articles

MM&M Awards 2012: How to Win an Award

March 01, 2012

James Chase asked 16 of last year's judges about how entrants can improve their chances of winning an MM&M Award
 

State of Market Research: Analyze This

March 01, 2012

Market research must transform itself or run the risk of becoming obsolete. Marc Iskowitz teams with the PMRG and TGaS Advisors to review the cold hard facts
 

Specialty Pharma: Niches to Riches

Noah Pines March 01, 2012

Specialty biopharma firms are using razor-sharp therapeutic focus to target "niche buster" categories.
 

Co-pay Cards: House of Cards

Larry Blandford March 01, 2012

Co-pay cards have proliferated, undermining payer benefit plans. Now, insurers are striking back against the cards.
 

MAHF Inductees 2012: Heroes' Welcome

March 01, 2012

It was a night to remember as the stars of medical advertising came out to welcome three more legends into the Hall of Fame
 

Headliner: Making tomorrow's portal personal

Tanya Lewis March 01, 2012

Jeff Arnold, co-founder, chairman and CEO, Sharecare
 

Digital think tank: Pharma Touchpoints

February 07, 2012

Is pharma up to speed yet in digital? And where do the opportunities lie for 2012? Five digital gurus offer their thoughts on the road ahead
 

Case study—Nuvigil: Pay for Play

February 06, 2012

Performance-based e-marketing may rival mass-media reach for less money, Marc Iskowitz finds
 

Gamification: Game On

February 06, 2012

Applying game dynamics to non-game environments creates opportunities to engage people and exert behavioral changes with unprecedented success. James Chase reports
 

Regulatory updates: First Glimmer of Guidance?

February 06, 2012

While the FDA's recent draft guidance is hardly a social media roadmap, it does offer some useful pointers. Peter Pitts and John Kamp read between the lines
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony