Medical Marketing and Media

Thanks for choosing mmm-online.com Sign up for your FREE account now and join the thousands of other healthcare marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

Features Articles

Orphan Diseases: Rare Rivalry

Tanya Lewis April 01, 2013

With two drugs for one ultra-orphan disease—Kynamro and Juxtapid—getting FDA's nod a month apart, intense competition is in the cards. Tanya Lewis looks at their commercial launches

Headliner: Kevin Rigby, Novartis Pharmaceuticals

Matthew Arnold April 01, 2013

Kevin Rigby, VP/US country head of public affairs, Novartis Pharmaceuticals

MM&M Awards 2013: How to Win

James Chase March 01, 2013

You have fewer than six weeks to enter the MM&M Awards. No problem. Give yourself the best chance of success by following our checklist of Dos and Don'ts. Good luck

Data & Analytics: Deep is the New Big

Marc Iskowitz March 01, 2013

Meeting pharma's value-based reimbursement challenge: Marc Iskowitz looks at how companies, driven by payer and provider pressure, are leveraging Big Data across the product lifecycle

Journal Ad Report 2012: In a Bind

Larry Dobrow March 01, 2013

Pharma's turn to specialty drugs hasn't been good for print. Ad pages in medical/surgical journals fell steeply in 2012, despite the pickup in FDA approvals. Larry Dobrow reports the full-year numbers

Biosimilars: On Pins and Needles

Deborah Weinstein March 01, 2013

Patent clocks are ticking on branded biologics worth billions. As time runs out, it's not clear when look-alikes will arrive in the US or be adopted, Deborah Weinstein reports

Therapeutic Focus 2013: Metabolic

Noah Pines March 01, 2013

The prevalence of diabetes and obesity is still high, despite piecemeal attempts at treating them. Among drug makers' latest efforts: pills that address both at once. Noah Pines reports

MAHF 2013: Honors Class

James Chase March 01, 2013

The industry turned out in droves to honor three luminaries and the 2013 'Future Famers' at the Medical Advertising Hall of Fame induction dinner on February 5

Headliner: Portal chief remodels web content

Matthew Arnold March 01, 2013

Mike Cunnion, CEO, Remedy Health Media

Patient Education Report: Patients on Call

Marc Iskowitz February 01, 2013

Savvy, influential patients have pharma's attention and are growing relationships with industry. How firms have just begun to tap the potential of this emerging segment

« Previous

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.