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Features Articles

Headliner: Millennium marketer sprints ahead

February 01, 2013

Ryan Cohlhepp—Senior Director, Head of US Marketing, Millennium: The Takeda Oncology Company
 

Gateway to Gold: MM&M Awards 2013

January 22, 2013

The MM&M Awards 2013 program is now open for business. This is your chance to put your best work forward, showcase your talents and get the recognition you deserve.
 

All-Star Company of the Year: Sanofi

January 02, 2013

Sanofi proves its pluck: Not only did Sanofi face down the patent cliff in 2012, Matthew Arnold reports, it made bold moves in the digital sphere
 

All-Star Agency of the Year: Klick Health

Tanya Lewis January 02, 2013

Data-driven talent magnet: Creating an environment that optimizes talent development pays off for the Toronto agency. Tanya Lewis reports
 

All-Star Large Pharma Marketing Team of the Year: AndroGel

Larry Dobrow January 02, 2013

Vim, vigor and sales drive: Uncovering the market for what has been a taboo topic is a tricky goal, but this brand did it. Larry Dobrow reports
 

All-Star Small Pharma Marketing Team of the Year: Soliris

January 02, 2013

An ultrarare success: Marc Iskowitz on how an innovative approach helped this brand carve out a spot for itself in the biotech big leagues
 

All-Star Media Brand of the Year: Everyday Health

January 02, 2013

Patient portal picks up pace: Deborah Weinstein on how moving back to basics, and responding to its audience, has helped this web portal grow
 

Therapeutic Focus: Cardiovascular

Noah Pines January 02, 2013

With the impending US approval of their oral blood thinner, this could be a big year for Bristol-Myers Squibb. But the other two warfarin replacements will continue to play important roles. Noah Pines sets the scene
 

Outlook 2013: Pay It Forward

November 30, 2012

After a tumultuous few years of healthcare policymaking, the recent election brought a big victory for Obamacare. Expect this status quo to be anything but boring. Matthew Arnold reports
 

Anderson's 360: Signs of Life

November 30, 2012

With some of the biggest patent expiries due to pass in 2013, the next two years will be important in terms of pharma's return to growth, says Sanford Bernstein's Dr. Tim Anderson in a discussion with Noah Pines
 
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Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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