Features

Cloud Marketing: Cloud Control

Cloud Marketing: Cloud Control

To unlock the vast business potential of the cloud, pharma must first overcome its inherent resistance to change and then commit to tearing down those silo walls. James Chase reports

Point of Care: Point of Where?

Point of Care: Point of Where?

With rare exceptions, the point of care used to be one of three places: the doctor's office, the hospital or the pharmacy. But with advancing technology and connectivity facilitating physician-patient sessions that can take place with one—or both—participants lounging on the beach, the point of care is now officially wherever patients want it to be. Rebecca Mayer Knutsen reports

Biotech Report: Will Gene Therapy Go Mainstream?

Biotech Report: Will Gene Therapy Go Mainstream?

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The products are safe. The science is rock-solid. Patients are champing at the bit. But as much as the industry may be lining up behind gene therapies, marketing and operational questions abound. Larry Dobrow reports on the current state of the gene therapy union

Leadership Exchange: 21st Century Promotion

Leadership Exchange: 21st Century Promotion

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From the 21st Century Cures Act to Amarin's off-label suit, Marc Iskowitz asks seven experts what the confluence of policy developments means for pharma promotion.

Patients expect pharma will boost engagement

Patients expect pharma will boost engagement

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The pharma business needs to take engagement far more seriously than it has in the past. At the same time, there are signs that the industry is finally acting with more urgency and even transparency.

Index of Agencies and Advertisers

Please open the PDF (named Index) below for a complete listing from our July 2015 issue

MM&M's Agency Solar System

MM&M's Agency Solar System

North American healthcare agencies and the holding companies that own them

Top 100 Agencies 2015: Wunderman Health

Top 100 Agencies 2015: Wunderman Health

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Digital accounts for more than happiness

Top 100 Agencies 2015: W2O Group

Top 100 Agencies 2015: W2O Group

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An agency with a "no walls" philosophy

Top 100 Agencies 2015: Triple Threat Communications

Top 100 Agencies 2015: Triple Threat Communications

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Motivation, ability and trigger

Top 100 Agencies 2015: Trio

Top 100 Agencies 2015: Trio

Keeping up with the times while integrating into a new family

Top 100 Agencies 2015: Topin & Associates, an HCB Health Company

Top 100 Agencies 2015: Topin & Associates, an HCB Health Company

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A veteran Chicago shop has a new parent

Top 100 Agencies 2015: Sudler & Hennessey

Top 100 Agencies 2015: Sudler & Hennessey

Offering clients solutions they didn't even know they needed yet

Top 100 Agencies 2015: STRIKEFORCE Communications

Top 100 Agencies 2015: STRIKEFORCE Communications

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A smaller agency thinks and acts big

Top 100 Agencies 2015: StoneArch

Top 100 Agencies 2015: StoneArch

Aligning across healthcare's continuum

Top 100 Agencies 2015: Siren Interactive

Top 100 Agencies 2015: Siren Interactive

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A surge follows an acquisition

Top 100 Agencies 2015: Scout

Top 100 Agencies 2015: Scout

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Independence has its rewards

Top 100 Agencies 2015: Saatchi & Saatchi Wellness

Top 100 Agencies 2015: Saatchi & Saatchi Wellness

A new move promotes new energy

Agency Revenue Rankings

Networks and agencies, ranked by 2014 US revenue

Top 100 Agencies 2015: RevHealth

Top 100 Agencies 2015: RevHealth

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An agency with degrees of certainty

Top 100 Agencies 2015: Renavatio Healthcare Communications

Top 100 Agencies 2015: Renavatio Healthcare Communications

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Daredevil depth-defying devotion

Top 100 Agencies 2015: Razorfish Health

Top 100 Agencies 2015: Razorfish Health

Real transformation in action

Top 100 Agencies 2015: Purohit Navigation

Top 100 Agencies 2015: Purohit Navigation

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Making a specialty of specialty work

Top 100 Agencies 2015: PulseCX

Top 100 Agencies 2015: PulseCX

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Searching for transformational change

Top 100 Agencies 2015: Publicis Life Brands Medicus

Top 100 Agencies 2015: Publicis Life Brands Medicus

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Transparency: right for clients and staff

Top 100 Agencies 2015: Precision For Value

Top 100 Agencies 2015: Precision For Value

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A sharp focus on managed markets

Top 100 Agencies 2015: Palio

Top 100 Agencies 2015: Palio

A rebranded leadership team leads a rebranded agency

Top 100 Agencies 2015: Pacific Communications

Top 100 Agencies 2015: Pacific Communications

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Keeping steady amid storms

Top 100 Agencies 2015: Pace

Top 100 Agencies 2015: Pace

Realignment leads to rebranding and success (plus flexibility and growth)

Top 100 Agencies 2015: Ogilvy CommonHealth Worldwide

Top 100 Agencies 2015: Ogilvy CommonHealth Worldwide

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An agency running on all cylinders

Top 100 Agencies 2015: Neon

Top 100 Agencies 2015: Neon

A young agency transcends its "conflict shop" lineage

Top 100 Agencies 2015: The Navicor Group

Top 100 Agencies 2015: The Navicor Group

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Thinking of oncology as an entire platform

Top 100 Agencies 2015: Natrel

Top 100 Agencies 2015: Natrel

Bolstering an agency from within to meet consumers' needs

Top 100 Agencies 2015: MicroMass

Top 100 Agencies 2015: MicroMass

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Fusing behavioral science with the art of storytelling

Top 100 Agencies 2015: Merkle

Top 100 Agencies 2015: Merkle

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Building growth on marketing analytics

Top 100 Agencies 2015: MedThink Communications

Top 100 Agencies 2015: MedThink Communications

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A Caroline shop looks to diversify

Top 100 Agencies 2015: MediMedia Managed Markets

Top 100 Agencies 2015: MediMedia Managed Markets

Coming out ahead after an acquisition

Top 100 Agencies 2015: McK|CP Healthcare

Top 100 Agencies 2015: McK|CP Healthcare

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A merger that makes sense

Top 100 Agencies 2015: McCann Torre Lazur

Top 100 Agencies 2015: McCann Torre Lazur

A launch agency keeps new-product role

Top 100 Agencies 2015: McCann Regan Campbell Ward

Top 100 Agencies 2015: McCann Regan Campbell Ward

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Being part of something bigger is okay

Top 100 Agencies 2015: McCann HumanCare North America

Top 100 Agencies 2015: McCann HumanCare North America

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Pushing the envelope to evolve wisely

Top 100 Agencies 2015: McCann Echo

Top 100 Agencies 2015: McCann Echo

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Distinguishing itself from its sister firms

Top 100 Agencies 2015: McCann Managed Markets

Top 100 Agencies 2015: McCann Managed Markets

Reaching a tipping point is both exciting and rewarding

Top 100 Agencies 2015: Maricich Healthcare Communication

Top 100 Agencies 2015: Maricich Healthcare Communication

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Guileless enthusiasm speaks volumes

Top 100 Agencies 2015: LLNS

Top 100 Agencies 2015: LLNS

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A transitional year paved the way for new openings at this venerable agency

Top 100 Agencies 2015: LehmanMillet

Top 100 Agencies 2015: LehmanMillet

Trustworthiness is a business basic for this longtime Boston agency

Top 100 Agencies 2015: Lanmark360

Top 100 Agencies 2015: Lanmark360

Moving beyond dental while steadily pushing into digital

Top 100 Agencies 2015: Klick Health

Top 100 Agencies 2015: Klick Health

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Ice cream? Salons? Klick does it all, and does it well

Top 100 Agencies 2015: JUICE Pharma Worldwide

Top 100 Agencies 2015: JUICE Pharma Worldwide

Being one of the best one-stop shops makes growing all the easier

Top 100 Agencies 2015: IOMEDIA

Top 100 Agencies 2015: IOMEDIA

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This digital firm has made the fully realized leap from 2-D to 3-D

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.