Features

Career & Salary Survey: In Check

Career & Salary Survey: In Check

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Salaries are down,the industry gender gap persists and people have their eyes peeled for better gigs. But job satisfaction remains positive and, compared with other businesses, the pay isn't half-bad. James Chase attempts to make sense of the seeming contradictions

Career Paths: The Climb

Career Paths: The Climb

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As these eight pharma execs tell Larry Dobrow, achieving long-term success takes learning, listening, adapting and connecting with colleagues

Therapeutic Focus 2014: Vaccines

Therapeutic Focus 2014: Vaccines

The anti-vaccination movement continues to make noise, but the Ebola scare has highlighted the role vaccines play in controlling diseases—and saving lives. Joe Dysart looks at the implications of the quest for an anti-Ebola vaccine, as well as the corporate shakeup in the vaccine sector.

Recruitment: The New Breed

Recruitment: The New Breed

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What do healthcare agencies really want when it comes to potential employees? The answer to that question is in a constant state of flux, as technologies, clients' changing demands and the ever-expanding skill sets of a new generation of job seekers are transforming the rules of recruitment and hiring. Larry Dobrow reports

Patient Education/ Marketing: Keeping Pace with Patients

Patient Education/ Marketing: Keeping Pace with Patients

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Welcome to patient education circa 2014: With patient expectations at an all-time high, pharma marketers are struggling to keep up in the quest to make meaningful contact with tech-empowered audiences. But a few savvy companies seem to have cracked the communication code, moving to the forefront of this movement. Larry Dobrow reports

Therapeutic Focus 2014: Women's Health

Therapeutic Focus 2014: Women's Health

To see what's new in the women's health market, it might be necessary to take a look back. The return of the IUD is just one comeback shaping the future of a field that has never been a stranger to controversy. Noah Pines reports on the latest developments in this space

Journal Ad Review: Reality Bites

Journal Ad Review: Reality Bites

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Print's numbers may be taking some small steps in the right direction, but data is what the industry really wants to sink its teeth into. Larry Dobrow reports on what 2014's slight uptick means in the context of an evolving media mix

Headliner: Proteus CEO takes an original path

Headliner: Proteus CEO takes an original path

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Andrew Thompson, CEO, Proteus Digital Health

Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the Pill?

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As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and opportunities

Biotech Report: Ultra Man

Biotech Report: Ultra Man

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Innovation is still valued in the orphan-drug space, but the reimbursement bar is rising. NPS Pharma's Eric Pauwels, who's launched five ultra-rare disease products, explains how these biotech brands can demonstrate their value. Marc Iskowitz reports

Leadership Exchange: Thinking More Like a Patient

Leadership Exchange: Thinking More Like a Patient

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A major information explosion is just the tip of the iceberg in the paradigm shift that is taking place between pharma, marketers and the patients that they serve. James Chase asks experts from across the patient-to-pharma spectrum how the industry can negotiate the new environment to successfully put patients first

Marketing Research: A Question of Value

Marketing Research: A Question of Value

When assessing the value of breakthrough drugs, Health Economics & Outcomes Research can help generate the economic profile of a new therapy. Mohan Bala and Meghan Gallagher explain its use

Therapeutic Focus 2014: Oncology

Therapeutic Focus 2014: Oncology

Immunotherapy is an emerging powerhouse in cancer treatment. Early gains being made in multiple tumor types provide a glimpse of the effectiveness of several agents and regimens. While longer follow-up is needed, the results have analysts talking about a big shift in the war on cancer. Joe Dysart reports

Multichannel Marketing: At Your Service

Multichannel Marketing: At Your Service

Pharma is moving toward a broader treatment paradigm based on providing additional services for patients. Boris Kushkuley describes what the Pill+ model looks like, and how multichannel marketing can facilitate it

MM&M Awards 2014: The Final Cut

MM&M Awards 2014: The Final Cut

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More than 100 esteemed industry leaders and thinkers spent several hours discussing, reviewing and scoring around 700 entries to the MM&M Awards. Here are the results of their efforts—the 2014 finalists

Headliner: Galderma CEO confronts challenges

Headliner: Galderma CEO confronts challenges

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Stuart Raetzman, CEO, Galderma Labs

Lions Health sets the bar for creativity

Lions Health sets the bar for creativity

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The inaugural Lions Health festival of creativity in healthcare communciations was a big success

Top 100 Agencies 2014: AbelsonTaylor

Top 100 Agencies 2014: AbelsonTaylor

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A history of doing the unexpected has kept AT at the top of its game

Top 100 Agencies 2014: The Access Group

Top 100 Agencies 2014: The Access Group

Following a diversified path leads agency to a "significant" year

Top 100 Agencies 2014: AgencyRx

Top 100 Agencies 2014: AgencyRx

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CDM shop makes it to the agency A-list thanks to a diverse skill set

Top 100 Agencies 2014: The APO Group

Top 100 Agencies 2014: The APO Group

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Clinical quartet offers a wealth of brand-bolstering options

Top 100 Agencies 2014: Area 23

Top 100 Agencies 2014: Area 23

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FCB shop manages to live up to the title of "full-service agency"

Top 100 Agencies 2014: Artcraft Health

Top 100 Agencies 2014: Artcraft Health

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An expanded range of offerings spurs healthy growth in business

Top 100 Agencies 2014: Beacon Healthcare Communications

Top 100 Agencies 2014: Beacon Healthcare Communications

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A high-profile campaign highlights an emphasis on engagement

Top 100 Agencies 2014: Biolumina Group

Top 100 Agencies 2014: Biolumina Group

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Expanding its therapeutic focus helps agency grow its business

Top 100 Agencies 2014: Brandkarma

Top 100 Agencies 2014: Brandkarma

Growing agency is ready to keep pace with a changing industry

Top 100 Agencies 2014: Cadient Group

Top 100 Agencies 2014: Cadient Group

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Staying focused keeps agency on a steady upward path

Top 100 Agencies 2014: CAHG

Top 100 Agencies 2014: CAHG

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Omnicom agency has the tools to build on its blockbuster success

Top 100 Agencies 2014: Calcium

Top 100 Agencies 2014: Calcium

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Merger of independent agencies makes for the best of both worlds

Top 100 Agencies 2014: Cambridge BioMarketing

Top 100 Agencies 2014: Cambridge BioMarketing

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Rare-disease shop makes the complex understandable

Top 100 Agencies 2014: CDM New York

Top 100 Agencies 2014: CDM New York

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One of the big kids on the block gives itself a structural refresh

Top 100 Agencies 2014: CDM Princeton

Top 100 Agencies 2014: CDM Princeton

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With a new leadership and vision, CDM shop shows change is good

Top 100 Agencies 2014: CDMiConnect

Top 100 Agencies 2014: CDMiConnect

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Living "Patients First" in a way that few other organizations do

Top 100 Agencies 2014: The CementBloc

Top 100 Agencies 2014: The CementBloc

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Working effectively with clients results in wins—and awards

Top 100 Agencies 2014: Centron

Top 100 Agencies 2014: Centron

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Keeping up with change sets agency up for continued success

Top 100 Agencies 2014: Chandler Chicco Companies

Top 100 Agencies 2014: Chandler Chicco Companies

Making social media a major player in brand communication

Top 100 Agencies 2014: closerlook

Top 100 Agencies 2014: closerlook

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Working on the front lines of the relationship-marketing revolution

Top 100 Agencies 2014: Compass Healthcare Marketers

Top 100 Agencies 2014: Compass Healthcare Marketers

A team of new leaders pilots agency to its best year ever

Top 100 Agencies 2014: Concentric Health Experience

Top 100 Agencies 2014: Concentric Health Experience

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Expanding the healthcare playing field attracts clients and revenue

Top 100 Agencies 2014: DevicePharm

Top 100 Agencies 2014: DevicePharm

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Medical device agency spreads its wings, but keeps core values

Top 100 Agencies 2014: DiD

Top 100 Agencies 2014: DiD

Bigger digs clear the way for roster expansion at suburban Philly firm

Top 100 Agencies 2014: Digitas Health LifeBrands

Top 100 Agencies 2014: Digitas Health LifeBrands

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Top on this agency's to-do list: establishing itself on a global scale

Top 100 Agencies 2014: Discovery USA

Top 100 Agencies 2014: Discovery USA

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Creating strong momentum with a broad portfolio of services

Top 100 Agencies 2014: Dudnyk

Top 100 Agencies 2014: Dudnyk

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Strategic and creative strengths result in an "outstanding" year

Top 100 Agencies 2014: Entrée Health

Top 100 Agencies 2014: Entrée Health

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Following up a smooth transition with a year of strong performance

Top 100 Agencies 2014: Eveo

Top 100 Agencies 2014: Eveo

More space, more locations and new leadership for a growing firm

Top 100 Agencies 2014: Evoke Health

Top 100 Agencies 2014: Evoke Health

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Turning top talent and strong vision into increasing growth

Top 100 Agencies 2014: Excitant Healthcare Advertising

Top 100 Agencies 2014: Excitant Healthcare Advertising

A relative newcomer makes its name in pharma and healthcare

Top 100 Agencies 2014: Extrovertic Communications

Top 100 Agencies 2014: Extrovertic Communications

Preparing for the future with a focus on evolution and efficiency

Top 100 Agencies 2014: FCB Health

Top 100 Agencies 2014: FCB Health

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A new name returns this agency to its roots and also moves it forward

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.