Private View: Creating Compelling Experiences

Tina Fascetti, EVP, Chief Creative Officer at Roska Healthcare
Tina Fascetti, EVP, Chief Creative Officer at Roska Healthcare

Compelling creative ideas inspire changes in behaviors through compelling customer experiences. It's about connecting with people in a place where they naturally dwell. In today's multi-channel environment, game-changing ideas blend creativity and sensory ideation to create a meaningful customer experience. The ads in the slideshow above show how it's done.


Tina Fascetti is EVP, Chief Creative Officer at Roska Healthcare

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Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.