Private View: Creating Compelling Experiences

Tina Fascetti, EVP, Chief Creative Officer at Roska Healthcare
Tina Fascetti, EVP, Chief Creative Officer at Roska Healthcare

Compelling creative ideas inspire changes in behaviors through compelling customer experiences. It's about connecting with people in a place where they naturally dwell. In today's multi-channel environment, game-changing ideas blend creativity and sensory ideation to create a meaningful customer experience. The ads in the slideshow above show how it's done.

Tina Fascetti is EVP, Chief Creative Officer at Roska Healthcare

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.

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