Private View: Creating Compelling Experiences

Tina Fascetti, EVP, Chief Creative Officer at Roska Healthcare
Tina Fascetti, EVP, Chief Creative Officer at Roska Healthcare

Compelling creative ideas inspire changes in behaviors through compelling customer experiences. It's about connecting with people in a place where they naturally dwell. In today's multi-channel environment, game-changing ideas blend creativity and sensory ideation to create a meaningful customer experience. The ads in the slideshow above show how it's done.

Tina Fascetti is EVP, Chief Creative Officer at Roska Healthcare

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A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.

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Pharma continues to struggle with its image. Exhibit A is the public debate around the price of, and access to, new and innovative meds. As countless transformative technologies hit market, has industry done enough to anchor its permission to innovate? To provide a closer look at trends affecting trust over the past year, MM&M presents this e-book, "The 2015 Edelman Trust Barometer." Click here.