Private View: Hitting the boomer target

Ross Thomson
Ross Thomson

It's another year and I'm not getting any younger. My short-term memory isn't what it used to be. And, worryingly, my short-term memory isn't what it used to be.

I've started to take more notice of those advertisements aimed at the aging male ­population. Have I finally become the target audience? Let's have a look at the slideshow above and see.


Ross Thomson is EVP, creative director, Ogilvy CommonHealth

The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.