Private View: Visual Storytelling

Scott Carlton, associate creative director, Saatchi & Saatchi Wellness
Scott Carlton, associate creative director, Saatchi & Saatchi Wellness

As our desire for information increases, we, as advertisers, have to search for meaningful ways to connect relevant facts with health and wellness brands. But what good is information, if it forgoes the emotion that moves people to take action?

Enter visual storytelling—an emerging art form designed to conjure up narratives through stirring imagery and simple messaging.

Does this use of storytelling create a language that actually inspires audiences? Or does it leave people scratching their heads? Let's explore with eyes wide open a selection of global print creative.

You must be a registered member of MMM to post a comment.

Email Newsletters


What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.


A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.