Private View: Visual Storytelling

Scott Carlton, associate creative director, Saatchi & Saatchi Wellness
Scott Carlton, associate creative director, Saatchi & Saatchi Wellness

As our desire for information increases, we, as advertisers, have to search for meaningful ways to connect relevant facts with health and wellness brands. But what good is information, if it forgoes the emotion that moves people to take action?

Enter visual storytelling—an emerging art form designed to conjure up narratives through stirring imagery and simple messaging.

Does this use of storytelling create a language that actually inspires audiences? Or does it leave people scratching their heads? Let's explore with eyes wide open a selection of global print creative.

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Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.