Professional Marketing briefs: June 2012

Professional Marketing briefs: June 2012
Professional Marketing briefs: June 2012

Eisai announced it has opened up shop in Dubai. The new office is located in Dubai Healthcare City, which is a complex that includes hospitals, labs and outpatient medical centers Eisai says the launch supports its focus on the Europe, Middle East and Africa territory. The company announced in March it was expanding its Hatfield site so it could work as a hub for its EMEA operations.

Eli Lilly said its new Erl Wood facility in Surrey, UK, is officially open. The company invested $87.5 million in the new site, which will provide research space for 130 scientists, reported Nature. The new digs are an addition to the company's neuroscience complex, making it the company's second-largest research site (its US Indianapolis, IN, headquarters ranks first), according to the publication.

Cloud-marketing shop Veeva landed the Boehringer Ingelheim account. The company signed up the drugmaker for its cloud-based CRM and iRep for iPad services. BI chose Veeva's cloud after a three-month test, according to a statement issued by Veeva. The system provides updates to sales rep information without requiring an internet connection.
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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.