Professional Marketing briefs: May 2012

Professional Marketing briefs: May 2012
Professional Marketing briefs: May 2012

Daiichi ­Sankyo has a new global slogan: “Passion for Innovation. Compassion for Patients.” It will be the first uniform slogan for the company since the 2006 merger of Daiichi Pharmaceutical and Sankyo. Marah Binder, DSI senior manager for corporate public relations, told MM&M the company had been sifting through iterations for more than a year.

Strategy firm Delta Point and videoconferencing group Doctor Insights announced the formalization of their partnership. Delta Point CEO Jerry Acuff told MM&M that the groups have worked together for about a year. He said Doctor Insights is mainly a focus-group recruiting service that helps find candidates as well as ships equipment to doctors so they can log in and participate from their offices or homes.

Corcept Therapeutics launched its Cushing's syndrome drug on April 11—three days after Cushing's Awareness Day and three weeks earlier than expected. Korlym (mifepristone) will wholesale at $0.62 per milligram, or $186 per 300-mg tablet, VP of commercial operations Steven Lo told MM&M. The FDA approved the daily treatment in February. It's the first FDA-sanctioned drug for the rare disease.
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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.

The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.