Professional Marketing briefs: October 2012

Professional Marketing briefs: October 2012
Professional Marketing briefs: October 2012

Content Marketing Institute and are holding their first Content Marketing World Summit in November. The ­November 7–8 meeting will be held in Cleveland, OH, and will focus on healthcare marketing. Topics will include social media and content creation for hospitals, content marketing metrics and ROI and managing the content marketing process.

Sanofi was expected to clarify layoff plans at meetings September 25 and October 3, reported Reuters, which attributed the information to union sources. Unions said they expect Sanofi to cut about 2,500 research and support jobs in France. Sanofi told ­Reuters meeting dates had not been set, but that is presenting its employment plans to the works council in September.

Although the FDA is on a roll of obesity-drug approvals, word is that branded slimming drugs may have competition, reported the Associated Press. The wire service quoted analyst Thomas Wei as saying he believes doctors will prescribe Qsymia's components instead of the branded drug. Qsymia consists of topiratmate and phentermine, both of which are available as generics.
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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.

The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.