Professional Marketing briefs: October 2013

Professional Marketing briefs: October 2013
Professional Marketing briefs: October 2013
San Antonio-based Mission Pharmacal has created a new sales force to promote its line of urology medicines. A company announcement noted that the new lineup is a revival of the days when it used to have distinct urology and women's healthcare sales forces. The urology-only reps are a mix of now-former Women's Health/Urology reps and newly onboarded team members.

Lundbeck is readying a staff of more than 200 sales reps in anticipation of regulatory approval of its anti-depressant ­Brintellix, reports Bloomberg. Denmark's second-biggest drug maker could not share details regarding whether these will be in-house or contract reps, but a Takeda spokesperson tells MM&M the co-promote agreement with Takeda will leverage Lundbeck's experience working with CNS HCPs and Takeda's foundation in primary care. The FDA is scheduled to vote on the drug by October 2.

Boehringer Ingelheim is cutting jobs abroad, and sales roles are part of the headcount. PMLive reports that the company is eliminating 143 sales positions, the majority of the 178 jobs that are being cut as part of the reorganization. The remaining 35 jobs are administrative roles.

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.

The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.