Professional Marketing briefs

Access Pharma signed an agreement with iMedicor for the North American commercial launch of MuGard, its FDA approved mucoadhesive oral rinse for the management of oral mucositis and stomatitis caused by radiotherapy and/or chemotherapy. MuGard is being commercially launched worldwide, with initial launches in the United Kingdom, Germany, Italy, Norway and Greece having been previously announced.   
    
Ariad Healthcare will be EMD Serono's lead marketing agency in Canada for Multibionta Probiotic Multivitamin beginning in 2010. Ariad's work on Multibionta began earlier this spring, and marketing initiatives are now being deployed in support of its retail launch.
 
Aptilon Corporation inked a deal with Direct Medical Data (DMD) to acquire all DMD assets related to its healthcare marketing services. DMD has healthcare professional and facility databases in the US. DMD's database of physician email addresses covers more than 560,000 individual physicians. DMD's healthcare provider database resources will support the expansion of its online physician network while Aptilon's existing customer relationships will open new sales channels for DMD services.
You must be a registered member of MMM to post a comment.

Email Newsletters


Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.