Professional Marketing briefs

Access Pharma signed an agreement with iMedicor for the North American commercial launch of MuGard, its FDA approved mucoadhesive oral rinse for the management of oral mucositis and stomatitis caused by radiotherapy and/or chemotherapy. MuGard is being commercially launched worldwide, with initial launches in the United Kingdom, Germany, Italy, Norway and Greece having been previously announced.   
    
Ariad Healthcare will be EMD Serono's lead marketing agency in Canada for Multibionta Probiotic Multivitamin beginning in 2010. Ariad's work on Multibionta began earlier this spring, and marketing initiatives are now being deployed in support of its retail launch.
 
Aptilon Corporation inked a deal with Direct Medical Data (DMD) to acquire all DMD assets related to its healthcare marketing services. DMD has healthcare professional and facility databases in the US. DMD's database of physician email addresses covers more than 560,000 individual physicians. DMD's healthcare provider database resources will support the expansion of its online physician network while Aptilon's existing customer relationships will open new sales channels for DMD services.
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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.