Professional Marketing briefs

Shire CEO Angus Russell, seeking to stem concerns about an OIG investigation of his firm's ADHD sales and marketing practices, said such inquiries have “almost become standard practice” in this industry and that “at this stage, it's a general inquiry.” Shire revealed that it had been subpoenaed for information on Adderall XR, Daytrana and Vyvanse promotion.

Eli Lilly is trimming its osteoporosis, diabetes and neurosciences sales forces by a total of 191 jobs as part of a restructuring plan announced in September, Indianapolis Business Journal reports. The company intends to lay off 5,500 by 2011 in an effort to soften the blow when Zyprexa, which has $4.7 billion in global sales, goes off patent the same year.

Warner Chilcott completed its $3.1 billion acquisition of P&G's global branded prescription pharmaceuticals unit, securing a 1,200-person sales force and a portfolio worth $2.3 billion in annual revenue. The company, based in Ireland, now markets such former P&G products as blockbuster brand Actonel (risedronate) for osteoporosis and colitis drug Asacol (mesalamine).


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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.